How to price your apartment: avoid these common mistakes

Ben Naumann
Ben Naumann
Ben Naumann has been a well known figure in the real estate investing space in Houston TX for years

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Like most people, you’re probably not sure how to price your apartment. You may be asking yourself, “How much rent should I charge for my apartment?” When you’re pricing your apartment, it’s essential to research and find out what other apartments in your area are charging. It can be challenging to determine the right price, especially if you’re new to renting out property. To get started, avoid making these common pricing mistakes:

Not knowing the local market.

Not knowing the local market is one of the most common mistakes people make when trying to price their apartment. It’s essential to understand how many similar apartments in your area are renting to price your property competitively. You can use websites like Zillow or Trulia to get an idea of rental prices in your area.

Not considering extra amenities.

When setting your rent, be sure to factor in any extra amenities that your apartment offers. For instance, if you have a patio or balcony, you can charge a bit more than someone who doesn’t have those features. Other amenities that can add value to your apartment include in-unit laundry, dishwashers, and air conditioning.

Not being flexible with pricing.

It’s essential to be willing to negotiate to get the best possible price for your apartment. Be open to haggling and be prepared to budge on your initial asking price. If you’re not flexible with your pricing, you could lose potential tenants.

Not accounting for seasonality.

Seasonality can have a significant impact on rental prices. In areas with a high demand for apartments, such as college towns, prices will typically be higher during the school year and lower during summer and winter break. If you’re not accounting for seasonality, you could price your apartment too high or too low.

Not using a professional pricing service.

Pricing your apartment correctly is essential to attracting tenants and getting the most return on your investment. You may be tempted to try and price your apartment on your own, but it’s always best to use a professional pricing service. A professional service will have the up-to-date market knowledge and can help you price your apartment competitively.

Not considering all your costs.

When pricing your apartment, it’s important to consider all of the associated costs. You’ll need to factor in a monthly mortgage or rent payments, property taxes, and insurance premiums. You’ll also need to budget for repairs and maintenance expenses. If you do not include all of these costs in your asking price, you could lose money.

Not considering the length of the lease.

The lease length can significantly impact how much rent you charge. You can set a higher price if you’re renting for a shorter time. Conversely, if you’re looking to rent for a more extended period, you may need to lower your price to attract tenants.

Not advertising your apartment correctly.

If you’re not advertising your apartment correctly, you could be missing out on potential tenants. Be sure to include clear and accurate photos of your property and a detailed description. You’ll also want to list any particular features or amenities your apartment offers.

Not screening potential tenants

Not screening potential tenants is one of the biggest mistakes you can make when renting your apartment. By taking the time to screen tenants, you can avoid problems down. Be sure to run a credit check and verify employment before signing any lease. You’ll also want to check references and conduct a background check.

Not having realistic expectations.

It’s essential to have realistic expectations when renting out your apartment. Be prepared for the possibility that you may not find a tenant right away or have to lower your asking price. It’s also important to be prepared for the expenses associated with being a landlord, such as repairs and maintenance. By having realistic expectations, you can avoid disappointment and financial stress down the road.


By following these tips, you can avoid common mistakes and maximize your chances of successfully renting your apartment. With a little bit of planning and effort, you can ensure that your rental property is booming.

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